Many of business owners make big mistakes when internet marketing is in order, they identify it with traditional advertisement and that’s a cardinal mistake, because its results aren’t visible enough, and return of made investments isn’t on satisfying level. Many of them give up, or change strategy, but even these things won’t guarantee you success.
So, how you should market your business online, successfully?
Imagine you have web page, which serves you to market your business, but no one knows about it, she is somewhere online, and people come across it from time to time, you don’t have much of a traffic and when you remember how much the development cost you, let just say: it doesn’t leave a good feeling.
You should point out that your web page exists, if you would resort to traditional marketing and put ads on streets where the biggest population of your costumers is, you would get a bigger success, same goes for internet marketing. You will need to work more here or even hire some expert to help you, but results will come.
You should point out your presence on:
Social networks, like Facebook or Twitter, with a development of new technologies, people use these powerful tools in their advantage, especially since the 1/3 of world’s population has an account on them. You can market your business here, open separate account just in that purpose or even pay an ad, which will promote your services or products.
Use other web pages, you have an opportunity to pay Google to market your business by using their famous AdWords, it might be a little expensive to compete for high ranked keywords, but it will definitely pay off. Email newsletters seems to be a little forgotten, but they are definitely alive. This is one of the cheapest solution to promote your business, you can easily draw up a newsletter with products and services that are on sale in order to attract more customers, if you have online client data base, it wouldn’t be too hard to send them and inform them about your products.
These all means we are just at the beginning of the story, but most important part is the communication. Commercial doesn’t talk with costumers, good marketing is a dialog, he is directed on acquiring all necessary means to provide good service to your clients and that they are satisfied. You need to provide trust, safety and pleasure to your clients and it up to you if you could manage that!
If you don’t think you can maintain communication with your clients don’t even start it. You will spend money and time and you will do nothing. You must adapt your life and needs to the life of your costumers and your followers. What is the good in posting a 30 statuses on Facebook, if no one reads them? Same goes for other types of web communications.